If you’ve been watching LEGO promotions lately, you might have noticed something interesting: there are few LEGO Gift With Purchase collaborations with other brands. The catch? These are not available to earn on the LEGO site! These exciting and exclusive GWPs are popping up through other retailers and brand partners like Best Buy, Disney, and Nike. Is this the start of a new trend where LEGO is testing out collaborations beyond their own store? It sure looks like it!

What are the current LEGO Gift With Purchase Collaborations?

This fall, LEGO is running some unique GWPs that can’t be found on LEGO.com:

Best Buy LEGO Exclusive GWP

• Set: Arcade Race GWP
• How to Get: Available only by purchasing qualifying LEGO sets at Best Buy stores or Best Buy online.
• Special Note: There are reports of being able to buy it for $12, but you'll need to go to customer service and ask someone to search it in their system.

Disney LEGO Classic Animation Scenes GWP

• Set: Classic Animation Scenes (Set 40774)
• How to Get: Purchase $130+ worth of LEGO products on the Disney Store website using code "GIFT" at checkout.
• Special Note: This same Disney GWP will later be available on LEGO.com from October 28 to November 11, but for now, it’s a special retail exclusive.​​

Even bigger news is LEGO’s ongoing collaboration with Nike.

Throughout 2025, Nike stores and Nike.com are offering exclusive mini LEGO builds and apparel-related gifts. These are tied to the Nike x LEGO partnership, creating an entire cross-brand experience that goes beyond LEGO’s usual offerings. ​

What This Means for LEGO Fans

These being gifts you won’t find at LEGO.com - they add a whole new layer of collecting fun and excitement for fans. LEGO is clearly experimenting with expanding where and how GWPs are offered. If they can pull off creating the same type of excitement and energy that drives sales on LEGO.com with providing exclusive GWPs with on partner sites, we might start seeing more of these types of collaborations in the near future.

This fresh approach also creates fun “retail treasure hunts” for collectors and fans. Eager to explore new touchpoints, I'm sure fans won't hesitate to purchase from Best Buy, Disney Store, or Nike. Plus, it ties into LEGO’s larger strategy of brand partnerships across gaming, sports, and entertainment, making LEGO a bigger part of everyday life beyond just the brick sets.

Final Thoughts

If the LEGO Gift With Purchase collaborations are the start of a trend, it’s an exciting one for collectors. Exclusive gifts from cool partners, early access, and multiple ways to earn GWPs add extra layers of thrill to every LEGO purchase. Keep an eye on partner retailers for more surprises - and happy building!